We partner with market experts to disrupt markets.
We validate digital B2B startup ideas to turn valid ideas into companies.
By investing attention, time, and money.
As partners instead of consultants.

Let's make an appointment!

All great projects start with a proper introduction. So let's get in touch!



    What we do

    We work with industry experts who believe their industry can be disrupted with new digital products or business models. And although they have in-depth industry knowledge, they lack expertise, time or focus to bring these digital driven ideas to the market. Partnering with us unlocks the opportunity to be the disruptor instead of being disrupted.

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    Idea generation

    To find new value propositions and new digital ideas, we bounce off ideas with leading industry experts who know their market.

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    MVP validation

    We validate the potential and success of an idea. By conducting customer discovery interviews, researching market trends, identifying customer profiles and customer challenges we decide if an idea is worth pursuing.

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    Operational and commercial execution

    Ideas are easy. Implementation is hard. We work hard, and smart, to get things done. Using our experience in building startups from the ground up to successful companies.

    Our Projects

    The projects below are a mix of companies we helped. Feel free to ask us how.

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    Camiel walks the extra mile. He makes projects successful with his strong analytical skills, ability to manage people, and laser-focused execution. A project with Camiel is never boring. He helped market-leading enterprises like KPN (NL) and ABB (US) strategically and tactically and guided multiple MVPs through the MVP validation cycle.

    Floor understands there is little difference between obstacles and opportunity and can turn both to a benefit. Networking and building relationships are his strengths. He can build high accomplishing commercial partnerships, adapt to new situations, and has strong analytical skills. He helped build software company Mendix from startup to low-code market leader and had several successes at e.g. Plotwise and multiple MVPs.